Content marketing consists of creating attractive and interesting content for your audience with the aim of enhancing the influence, and it is also a way to increase customer’s loyalty.

Define your goals
Before you start writing, think of what you want to achieve (visibility, traffic, reputation…) and be very clear about the kind of public you want to reach. You have to know where you are going from: analyse your current reputation level and your value among your public.
And do not forget your competitors! Have a look at what they are doing and what they are achieving.

What kind of content to use
When you are clear about your goals, think about the kind of content you will use. You can start a blog, prepare reports, files to download on PDF, newsletters, video. Whichever adapts best to your target!

Content strategy
Plan the content you are going to make, find out the content that your target expects from you, what kind of content you can use and what terms related to your company are searched for on the internet.

Create exceptional content that attracts the reader’s attention. If you do this, followers will come back to your page. Remember to optimize them for SEO so that you can attract followers who do not know about you.

It is important that you interact with them. Let them comment, share and interact with the content. Bear in mind that content marketing is a long-term strategy, with a publishing calendar, a fixed regularity and a long-term content strategy.

Finally, it is crucial to analyse how your content works so that you can know what your audience likes or dislikes, and that’s what Bevilians do. Connect with us!

The post Tips to create content marketing appeared first on Bevilians.

When we look at the social network of a company or a person, the first thing we do is judge it according to the number of followers. If there are a lot of people interested, then most probably it will also be interesting to you too. But, should you force this situation?

In the end, what’s important is engagement and having your message read by real people who are interested in what you do and by people who interact with your content. In addition, you need to keep in mind that none of the social networks like this practice.

TWITTER
This platform is the most permissive with fake accounts, although there are other techniques out there before you start buying followers.

For example, there is the typical #follow4follow, in which the users simply follow you if you also follow them, no matter what your content. The problem is that it doesn’t improve their first impression when they see in your profile that you are following 2,000 accounts.

The surprising fact is that the most popular accounts on Twitter, like those for musicians and other celebrities, have a large percentage of fake followers, according to the data from Twitter Audit. It’s a common practice which, even if it doesn’t bring any interaction, does somewhat visually inflate the number.

FACEBOOK
The main problem on this network is that it reduces the percentage of interaction, which causes the Facebook algorithm to show your content to fewer people, believing that your real fans are not interested in your posts. You will have fewer organic impressions.

In addition, they do periodic purges of fake profiles, so that you might wake up one morning and find 2,000 fewer “likes” on your page.

INSTAGRAM
The fake accounts don’t last long on Instagram. The disparity between the number of followers and the number of likes for a photo are more obvious on Instagram than on the other networks.

Social networks are characterized by establishing a relationship with the users, who voluntarily follow your message. By using a few dishonest practices, you can damage your reputation with the followers you already have. Definitely, if you want to give our account a push, the best thing to do is leave these unorthodox practices aside and focus on getting quality followers, who are the ones who are important.

Planning a strategy to bring in quality followers, is what we do. To gain more insights, connect with us.

The post Is it a good idea for you to buy followers on your social networks? appeared first on Bevilians.

Creating a profile is very easy, but the important thing is to outstand. Brands can look through thousands of profiles, so you need yours to be more attractive than the rest. But how do you do that?

Fill in all your information
One of the most important things is the extract. When somebody visits your profile, this is the first thing he or she will see. But what can we put here? Highlight your current status, your goals, and personal ambitions. What you write must be attractive and express concisely the best of you.

Choose your contacts carefully
You need to differentiate between your personal and professional lives. Do not add all your friends and people you know if they do not belong to your field. That is for Facebook. On LinkedIn add people related to your field.

The picture is crucial
Your picture is the first impression a person gets from your profile, so find one that captures who you are and attracts the attention of a head-hunter. The picture must transmit your essence.

Create your own link
You must customize your own URL on LinkedIn. In general, the link to your profile will contain numbers and letters, which is not attractive nor easy to remember. Change it for your full or artistic name to make it much easier to get to your profile.

It is also advisable to link all your social networks to your profile. This will redirect people to your blog, Twitter or webpage and get a much more realistic and positive image of yourself. But link only those you use!

Languages
Today languages are crucial. Creating your profile in Spanish and the language of Shakespeare, for example, will show that you speak at least two languages.

Publish information
You have to be active so that your contacts can see your work and skills. Share any news or any image or text related to your field and that might interest your contacts. But do not overload it, one publication a day will be enough!

Asking for recommendations
Recommendations from people will be a plus for improving your LinkedIn profile. Ask for recommendations to people. Incorporate your skills and let your contacts authenticate them. This makes your profile known for what you specialize on at a glance.

These are just a few tips, but in the end, it is all up to you. Be creative and promote yourself as much as you can. However, you can enhance your influence. Register with us!

The post Keys for succeeding on linkedin appeared first on Bevilians.

Create a community – Little by little, your number of followers will start increasing. It’s important that you pay attention to them, respond to their comments, and thank them for their support.

Be consistent – Organize yourself so that you post content on a regular basis. With the purpose of becoming a macro-influencer and earning money on social media, the most important thing is to post content all the time so your followers don’t forget you.

Be present on all the social networks – As soon as a new network is launched, be the first to sign up!  You definitely can’t be absent from Facebook, Twitter, and Instagram.  And it’s best if you have the same username on all of them!

Pay attention to all the trends – If you’re a YouTuber, pay attention to the viral videos so you can get on board and attract new subscribers to your channel. And on the other social networks, there are also viral trends which you shouldn’t neglect.

Surround yourself with other influencers – There’s quality in numbers. It will be exceptionally advantageous on your way to becoming a macro-influencer by being a part of gatherings with other influencers. This is how you can become known with new audiences and make friends.

Also remember, quality is more important than quantity. Opting for a strategy which uses smaller influencers is a choice which is becoming ever more common among brands. If you want to genuinely increase followers and become macro-influencer, we can help! Connect with us on www.bevilians.com.

The post How to become a macro-influencer from a micro-influencer appeared first on Bevilians.

‘About this Account’ information
Instagram accounts with large audiences will have an “About this Account” tab found within their profile menu that list the date the account was opened, the country where it is located, any accounts with shared followers, username changes amid the most recent (last) year and any advertisements the account is presently running.

According to the announcement, account owners will be able to review the “About this Account” information before it is made public.

Account verification form now available within the app
Alongside making background information on accounts openly accessible, Instagram is giving accounts with huge audiences the chance to request verification through the application. To be verified, Instagram accounts must comply with the company’s terms of service and community guidelines. Instagram says verification will include looking at an account’s “genuineness, uniqueness, wholeness, and notability.”

The verification tool is presently accessible from the “Settings” page within an account’s profile menu on the application. To complete the verification form, users must incorporate the account username, their full name and a copy of their legal or business identification.

The post New instagram update: high-reach accounts & Account verification appeared first on Bevilians.

When this happens, it is a triumph for the influencers and brands – the message is carried much further because everyone is talking about it.

There are several essential factors which help create this phenomenon. It is important to keep these in mind and apply them to the brand’s strategy.

Visual Content
A picture is worth more than a thousand words.  When we publish content using only text, it doesn’t attract our attention as much as when it is accompanied by an image or a video.  On social networks, information is being updated every second, publishing content from other users.  By using an image, we can awaken the user’s curiosity and this invites them to take an interest in our message.

Nearby Content
You should begin with the reader, by being nearby and being real. If the user feels he can identify with the content, this adds value. It contributes to the user interaction with the content and bringing his own point of view or experience to the discussion. Another important factor is that the content must be current, in addition to being nearby, fresh and having quality.

The Content Should Invite Participation
Creating content which directly invites people to participate is a great hook.  Ask a question, talk about an experience, ask directly for their opinion on a topic. These are ways of generating engagement because the user will want to be part of this.

Live Retransmission
Taking advantage of live video adds value in going viral. Sharing an event or happening attracts interested users and quickly makes the content more dynamic.

The Timing
The publishing time is very important.  Each community has its own public.  It is the job of the community manager to stay up to date on what are the best times to share content, studying when during the day the most engagement is generated and when they can capture the most number of users.

The more number of interactions, the better for the influencers and brands and its visualization. Need help with making your content viral, connect with us!

The post Make your content go viral on the social networks appeared first on Bevilians.

Some of the myths about influencers are as follows:

1. They’ll work for any brand that gives them money.
   A good influencer will always act in accordance with their own criteria when given the opportunity to collaborate with a brand. They’re faithful to their values and they try to participate in campaigns that bring something of value to their community of fans.
2. They always look fantastic 24×7.
   Even though they look divine in their Instagram photos, influencers are mortals like us. They wake up with sleep in their eyes and go to bed wearing pajamas.
3. They’re part of a perfect couple.
   People think that their partners are also perfect, their pictures together are beautiful, they share big dreams and they never argue.
4. They never wear the same clothes twice.
   It’s normal for influencers to show off their best looks on social media and show off clothes they’re wearing for the first time. But in their daily lives, they wear the same clothes more than once, just like everybody else.
5. They always eat in restaurants.
   From their pictures, it looks like influencers never eat at home. The best thing about this is that they discover great new places to dine.
6. They eat healthy breakfasts.
   Avocado, chia seeds, kale. These are essential, photogenic foods for the influencer breakfast. Because they’re definitely not going to post a picture of burnt toast on social media.
7. They only have friends who are also influences.
   While they have a lot in common with other influencers, they also have friends from childhood, friends from work, friends from college. These friends are also important to them.
8. They don’t have a second job.
   Creating an online community, generating quality content, being consistent and having other people interested in what you have to say is hard work. But very few influencers can do this as their only job.  Most influencers have another job and they use their free time to invest in developing their personal brand online.
9. What they do is easy.
   Every message posted on social media by an influencer is measured, pondered and curated. Being an influencer includes hours of work and a great deal of understanding.
10. Being an influencer means you have a lot of followers.
    The quality of the influencer’s content is what’s really most important, more important than their number of followers.  A true influencer needs to focus on having a strong engagement rate on their social media channels. Because that’s the real indicator of the influence they have with their audience. For them, it’s much better to create a faithful community of followers than have a lot of “fake followers” who aren’t interested in your content.

LEARN MORE!
So, having dispelled some of these urban legends, what becomes clear is that influencers are just normal people who take great care with their image on social media and who’ve developed a community of faithful followers.

If you want to learn more, connect with us!

The post 10 myths about influencers appeared first on Bevilians.

1. The bigger, the better
   Influence does not depend on the number of followers, but rather on the quality of the followers. That is to say, the followers and fans must trust the influencer and what they say. For us, quality influencer marketing is based on communities of people who willingly follow influencers and believe in their message. This is reflected in the engagement rates for their publications.
   To accomplish a good ROI in your campaigns, you should take a look at the influencers’ engagement rate, which is the most vital number to utilize when calculating real influence.

2. You can’t avoid fake followers
   The purchase of fake followers is the order of the day, and it’s a reality that affects all the social networks. So how can you fight against this?
   It’s the engagement rate that’s the key to whether an influencer participates in campaigns. The higher the engagement rate, the sooner that influencer is informed. This means is the more followers who are genuine people and who interact with the influencer, the more campaigns that influencer will get.

3. Influencer marketing only works for fashion
   While fashion is one of the biggest generators of business, there are also niche influencers in a wide variety of fields. If users are interested in something, influencers in that field will show up. At last, what we all want to do is to connect with other genuine people.
   For instance, do you sell fishing products? No problem. There are niche communities that may be interested in your product. To attract their interest, we need to let the influencer share your message in their own words, giving the message their unique touch of authenticity.

INFLUENCER MARKETING

The digital era has led to the rise of micro-generations with explicit desires, expectations, and needs, and it is the ideal time for marketing to familiarize to this new reality leaving what must be left behind: this is what Bevilians offers. Register with us!

The post Know 3 influencer marketing myths that must be left behind appeared first on Bevilians.

Sometimes Instagrammers decide to take the easy way out and buy followers.
Other times, they use a strategy of “follow for follow” and “like for like”.

Create interesting content. It’s really important to offer our followers quality publications.  Accomplishing an appealing profile on Instagram is a process which takes time, however which is important for getting real followers on Instagram and standing out from the crowd on social media.

Add the location to your publications. If you’re on a trip, we recommend you indicate the exact location of the places you’re visiting, so that you’ll show up on the search engines for geolocation.  This is an effective way for you to become known to new followers.  And, if you have your location on Insta-stories, it’s more than likely that Instagram will add your stories to the history of that place.

Be a participant on Instagram. Interacting with other accounts will let you become known to new profiles.  But you have to use good judgement when you do this.

Use appropriate hashtags. Hashtags like #love, #friends, and #food, are very popular on the Internet.  But if you use them for your own publications, they’ll get lost among the thousands of photos.  The best thing to do is focus on hashtags which are specific to your content.

Maintain your account in public mode. Get rid of the privacy lock on your Instagram account.  Doing this is basic.  We have to make things easy for our future followers.

Don’t forget about descriptions for the photos. The footers on photos are equally as important as the photos and videos themselves.  Take advantage of these to tell a story which will accompany the image.

Know your followers. Find out the best times to post your images.

What’s most important if you want to attract quality followers and create a community on Instagram. If you want to genuinely increase and have real followers, we can help! Connect us at – www.bevilians.com

The post Influencers: get real followers on instagram appeared first on Bevilians.

Know your audience:  Knowing which products or services will be useful for your followers is important for making sure they will thank you for your ad on Instagram.

Quality images:  The photographs must be good.  Your followers want to see beautiful images on Instagram.  If your advertising campaign on Instagram is accompanied by a photo which is visually appealing, you will never bore your followers.

Curate the descriptions:  Preferably, the advertising slogan should not show up below your photo.  Adapt the message your advertisers ask you for into your own style.  You can decorate it with funny expressions or with your most often used emoticons.

Work with brands you feel an affinity with:  You want to make money on social media, but not at any price.  It’s not suggested to work with brands that represent values you don’t identify with, especially if your audience knows this.  For example, if your Instagram account is devoted to sharing your life as a vegan, then you don’t want to participate in an advertising campaign for a major brand of cold cuts nor the local butcher shop in town.  Your trustworthiness will evaporate instantly.

Enjoy:  It’s important that advertising on social media doesn’t become tedious for you.  Don’t do it just for the money.  Do it because you enjoy it and get involved with each campaign.

Know the brand you are working with:  It’s a very good idea to read as much as possible about the advertiser you’re going to work with. By doing this, you’ll be able to reply to any questions from your followers. The more details you have about the brand you’re going to advertise with on social media, the better.

If you follow this advice, you’ll position yourself with your audience as a quality influencer. Remember that while it’s great to earn money on social media, but the most important thing is to remain faithful to the community you’ve created.

The post How not to bore your audiences on instagram? appeared first on Bevilians.

The post The values of Influencers on Twitter: Infograph appeared first on Bevilians.

The effectiveness of influencer marketing has evolved along with the positive results they bring.  To the point where there are now three different kinds of “influencers” within the concept of influencer marketing. Each group is focused on a different strategy.

Celebrities
A celebrity is someone who is already famous and who influences others because of their popularity.  Almost everybody follows the profile of at least one or more celebrity who at one time or another has inspired us.  Either with a hairstyle, a certain look, or even a recipe.  This was how the impact of people on social media first began to be noticed.

Influencers
An influencer, or thought leader, has a lot of power on social media, just as their name implies.  They influence the decisions of their followers, brands love them, and consumers trust them.  They are people who are experts in one or several categories, who bring tremendous potential to social media because of their credibility and their faithful community of followers.  They can cause the opinions of their followers to change when they speak on a certain topic and they cause reactions.

Micro-influencers
The newest generation who are popular on social media and blogs has now arrived. They share their passions on their profiles and have become relevant, creating a community with the same interests as they have. They don’t need to have a large number of followers. In fact, they usually have fewer than 5,000.  However, their followers are loyal, they tend to share the similar preferences and, subsequently, there’s real interest in what a micro-influencer has to say.  These micro-influencers are extremely alluring to brands when the brand needs to segment the audiences in their campaigns because these are profiles with specific interests.

All three of these groups share one thing in common:  Trust.  It’s one of the most important values which they bring to brands, and it’s a necessary and vital component for any brand that wants to earn the trust of their consumers.  And trust is the one factor that all of these influencers can bring to a brand.

If you are looking for influencers to promote your brand/ product, then connect with us on www.bevilians.com which is the biggest influencer community and provides an opportunity to assign the work and get the detailed report directly online.

The post Know the difference between celebrities, influencers, and microinfluencers appeared first on Bevilians.